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The Who changed their name from The Detours in early 1964 after discovering another group, Johnny Devlin and the Detours, was already using the name. Pete Townshend and his roommate Richard Barnes spent a night brainstorming options before Barnes suggested ‘The Who,’ which Roger Daltrey chose the following morning. The name lasted only a few months before publicist and early manager Peter Meaden became involved with the group and encouraged them to embrace the emerging mod movement then sweeping Britain. Under Meaden's direction, the band adopted sharp mod fashions, changed their name to The High Numbers, and released the July 1964 single ‘Zoot Suit’ backed with ‘I'm the Face.’ After the single failed commercially and generated little radio attention, the group abandoned the High Numbers name and reverted to The Who later in 1964, soon afterward replacing Meaden with managers Kit Lambert and Chris Stamp.
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