The 30 Minute Rule begins June 10 at 7:00 PM EDT. An Initial Bid Must Be Placed By June 10 at 6:00 PM EDT To Participate After 6:00 PM EDT
Original World War II-era 29.25 x 38.35 poster featuring artwork by John Gannam showing a serviceman lifting his child upon returning home from the war, with bold text to the upper and lower borders: “Let’s bring him home quicker / Loose talk lengthens the war / Keep it under your Stetson.” Published by the John B. Stetson Co. in 1943, the poster was produced by Stetson as part of its wartime public service campaign, reflecting the company’s decision to devote its advertising resources to the national cause. The slogan “Keep it under your Stetson” cleverly links the brand’s iconic headwear with the broader government effort to curb “careless talk,” echoing widely circulated warnings such as “Loose lips sink ships,” a nationwide initiative cautioning Americans against unguarded conversation that might aid the enemy. Professionally conservation-mounted and linen-backed to a slightly larger size. Rolled and in fine condition. The artist, John Gannam (1907-1965), was an accomplished American illustrator whose work appeared in major magazines like Cosmopolitan and Good Housekeeping.
