TLS as president, one page, 6.5 x 8.5, White House letterhead, August 27, 1942. Letter to M. M. Zimmerman of the Super Market Institute, in part: "Upon the retail food distributors of the United States rests a grave responsibility. It will be their duty to see that the dislocations in this field—which military needs will cause—are made acceptable to the consumers of this country. There is no existing possibility that there will be any food shortages of a character injurious to the life and health of our people. We will, however, have to sacrifice our accustomed taste for some products and reduce consumption in many lines, in order that our soldiers and those of our allies may be well fed. As these stringencies occur, retail distributors can aid in public acceptance by assisting in their educational programs and by dealing fairly with their customers. They should show no preference and, above all, take no advantage of price situations. It is my firm belief that the members of your Institute will cooperate with government, in asking any controls which may have to be imposed thoroughly effective and acceptable to the consumers." In fine condition, with light overall toning. Pre-certified PSA/DNA.
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