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TLS as president signed “D. E.,” one page, 6.75 x 9, White House letterhead, September 12, 1960. Letter to Sigurd S. Larmon, chairman of the global advertising and marketing agency Young & Rubicam, in full: “Although I shall see you on the nineteenth, my memory is such that I shall most certainly fail to mention the Haycox stories. Thanks for sending me the little book containing his best; they always make for good reading and re-reading. I am delighted to know that you and Pete and others of my friends are involving yourselves deeply in political matters this fall. If we all do the best we can, I am confident we can, through the election of the Nixon-Lodge ticket, preserve for the people of our country the moderate government that I know we all agree is essential.” In fine condition. Accompanied by a vintage color glossy photo of Eisenhower with three gentlemen, with Larmon pictured to his immediate right.
With the 1960 presidential election less than a month away, former President Harry S. Truman and incumbent President Eisenhower entreated their respective parties to rally around their nominated tickets: John F. Kennedy and Lyndon B. Johnson, and Richard Nixon and Henry Cabot Lodge, Jr., the latter having managed Eisenhower's successful campaign for the Republican presidential nomination at the 1952 Republican National Convention. After losing his re-election campaign to then-Congressman John F. Kennedy, Lodge was named as ambassador to the United Nations in 1953 and became a member of Eisenhower's cabinet. Vice President Nixon would later choose Lodge as his running mate in the 1960 presidential election, but neither could overcome the momentum of the young Kennedy. In the end, the Democrats reassumed the White House in one of the closest races in presidential history.
Larmon served as president of the advertising firm of Young and Rubicam, Inc. and was Vice Chairman of Citizens for Eisenhower and, in this capacity worked in press and public relations in the 1952 and 1956 presidential campaigns. Young and Rubicam directed the public relations effort in both campaigns. Larmon was one of a nine-member committee chosen by Eisenhower in 1953 to help perfect the country's psychological warfare program.
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