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Lot #6020
NeXT Poster Designed by Paul Rand (1986)

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Estimate: $1500+
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Original color 22″ x 30″ poster for NeXT Computer designed by Paul Rand, featuring the cubic "NeXT" logo at center with colorful text below: "The sign of the NeXT generation of computers… for Education." Rand's facsimile signature is printed in the lower right corner. Framed and in fine condition, with light rippling.

Having been ousted from Apple in the fall of 1985, Jobs founded the innovative NeXT project, a computer and software company aimed at the markets of business and higher education. The first NeXT Computer was introduced in 1988 with great fanfare thanks to Jobs's marketing strategy, which included this playful logo—developed by legendary designer Paul Rand as part of a $100,000 brand identity package—that suggests a child's building block askew. Manock believes that he received this poster from George Crow, a member of the original Macintosh team who followed Jobs from Apple to NeXT. From the collection of product design engineer Jerrold C. Manock, and accompanied by a letter of provenance signed by Manock.

Auction Info

  • Auction Title: Steve Jobs
  • Dates: #579 - Ended March 12, 2020