TLS as president, one page, 7 x 8.75, White House letterhead, September 12, 1945. Letter to the director of the Boston Conference on Distribution, Daniel Bloomfield, in full: “I fully appreciate the unusual importance this year of the deliberations of the Boston Conference on Distribution. On past occasions your conferences have had timely themes for constructive consideration, but circumstances this year clearly point to the need for a critical re-examination of the ways and means, and the costs, of distributing goods and services from producer to consumer. The techniques of selling and service need polishing up after having been laid away for more important things during the war, and intensive market exploitation must now take the place of quota-allocation of goods to buyers. The consumer must be reached and sold wherever he may be, and at the lowest possible cost. I am convinced that our distributive agencies and facilities are in agreement with these brand objectives. Whatever you can spell out as to how these objectives may be attained will be a contribution toward better standards of living, fuller employment, and the public good. I sincerely wish you a successful meeting toward this end.” In fine condition. Pre-certified PSA/DNA.
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