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Item 3030 - Steve Jobs Signed Annual Report Catalog 536 (Sep 2018)

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(we are no longer accepting bids on this item)
Estimate: $20,000.00 +
Sold Price: $23,750.00 (includes buyer's premium)


Exceptional Apple Computer, Inc. annual report for 1982, 32 pages, 8.5 x 11, signed and inscribed on the front cover in ink, "Mark—Thanks for caring. Your great! steve jobs." The cover has additionally been inscribed by various other Apple employees, with sentiments like: "As good a 'graphic design' job as I've ever seen," "To an original Apple 'spirit,' may your designs live on forever!!," and "Thank you for helping to make Apple's graphic image the best!" In fine condition. The consignor notes that he worked as a design consultant for Apple Computer for over five years, and was honored with an Apple 'Hero' award shortly after this report was released; this annual report is said to have been Steve Jobs's favorite, and it won many awards nationally for its content and graphic design. Accompanied by full letters of authenticity from PSA/DNA and Beckett Authentication Services, and a letter of provenance from the consignor.

This historic report, which details Apple's second year as a public company, describes the success of the Apple II and Apple III personal computers. It also presents a forward-looking concept for their business as personal computing expands. Moreover, this report embodies Apple's human-centric values—the cover prominently features a quote from President John F. Kennedy: "Man is still the most extraordinary computer of all." Inside, it is made clear that Apple's dedicated and creative employees are the driving force behind its innovation. The successful report had an immediate positive impact in the financial world—Apple stock more than quadrupled between mid-1982 and mid-1983.

In later years, Jobs was a notoriously difficult signer—not the result of a holier-than-thou attitude, but because he didn't like to take sole credit for all that Apple had accomplished. This remarkable early annual report, featuring Jobs's modest signature alongside those of his colleagues, is the ultimate testament to his character and genius.

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