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Complete 1965 set of 40 color A&BC trading cards of the Rolling Stones, each measuring 3.25 x 2.25 in horizontal or vertical format, numbered 1–40, and featuring photographs of the band on stage, in the studio, on tour, and in group portraits. The blue-printed backs carry the card number and maker, such as "The Rolling Stones, No. 40 in a series of 40 photos, © A. & B. C. Chewing Gum Ltd." Several also name the members pictured, such as "Keith Richard of The Rolling Stones." The cards are housed in plastic binder sleeves. In overall fine condition, with light edgewear and some stains.
A&BC Gum, Topps' UK licensee, issued the 40-card Rolling Stones set in 1965 following its success with Beatles trading cards. According to collector accounts, the company's testers told it there would be very little sales interest in the Stones cards.
