The 30 Minute Rule begins August 20 at 7:00 PM EDT. An Initial Bid Must Be Placed By August 20 at 6:00 PM EDT To Participate After 6:00 PM EDT
Collection of 12 Apple Computer dealer, reseller, education, and government-sales documents and materials dating from 1982 to 1991, documenting the company's distribution network, channel-development programs, dealer operations, marketing support initiatives, pricing structures, and reseller relationships during the formative years of the Macintosh era. The group consists of:
- 1986 Confidential Authorized Apple Dealer Operating Performance Report (based on 1985 financial results), prepared for Apple Computer by Industry Insights, Inc.
- Apple University Programs folder containing higher-education distribution and program materials.
- Apple Local Advertising Support folder (1982) with dealer advertising slicks and promotional materials.
- Authorized Apple Dealer Sales Agreement (1987).
- Rainbow-logo “State and Local Government Authorized Dealer” placard.
- Confidential Apple Computer Net Price List (1990).
- Confidential Authorized Apple Dealer Price List (1988).
- Apple Non Storefront Dealers business-plan packet.
- Macintosh Plus co-op advertising kit with advertising slicks, copy materials, and dealer-marketing resources.
- Fall 1991 Dealer Advisory Council attendee survey results.
- Macintosh Dealer Material folder containing dealer guides, selling guides, and advertising-planning materials.
- Apple Authorized VAR (Value-Added Reseller) application and product-pricing packet distributed through Merisel.
Together, the materials illustrate how Apple recruited, evaluated, supported, and managed its network of authorized dealers, resellers, educational institutions, and government-sales partners during the 1980s and early 1990s. Included are confidential pricing documents, dealer-performance analyses, advertising and co-op marketing resources, reseller applications, university-program materials, and strategic planning documents created for internal and authorized-channel use.
In overall very good to fine condition, with expected handling wear and toning.
