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Six Apple promotional and marketing materials spanning the Apple II and Macintosh eras, highlighted by an “Apple Means Business” three-ring presentation binder containing approximately 180 original color 35mm slides and accompanying dealer-marketing documentation. The binder includes numerous tabbed sections devoted to marketing plans, implementation strategies, business planning products, communications, presentation materials, and Apple business solutions, accompanied by a master slide list covering topics such as Apple Writer, VisiCalc, telecommunications systems, accounting applications, and Apple II business systems.
Also included are an “Apple Video News No. 1” VHS cassette in its original Apple-branded case; an ‘Apple Computer Loan Program’ foldout brochure promoting Macintosh financing; a sealed package of unused rainbow Apple logo stickers; and two early issues of ‘Apple’ magazine/catalog, including Volume 1, Number 1 (‘Computers in Education’) and Volume 1, Number 2, a French-language issue devoted to telecommunications and data communications. In overall very good condition, with expected handling wear and light toning.
