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Oversized Apple iPhone 3G retail store display prop produced circa 2008 for Apple retail promotion of the iPhone 3G, measuring 19 x 35.5 x 4 and weighing approximately 36 pounds. The unit replicates the form factor of the iPhone 3G at dramatically enlarged scale, with a black front face, rounded silver-tone perimeter bezel, centered circular home button, front-facing speaker grille, and a large LCD screen occupying most of the upper face. The reverse, which bears a white Apple logo, features a DVI input. Tested and confirmed to accept DVI input. In fine working condition, with scattered marks and scuffs to frame and screen, and the case slightly loose.
Apple introduced the iPhone 3G on July 11, 2008, at a starting retail price of $199, a significant reduction from the original iPhone's launch price, and sold more than one million units during its opening weekend. The launch represented Apple's first major push into carrier-subsidized smartphone retail, with AT&T serving as the exclusive U.S. carrier. To support the rollout, Apple produced a variety of in-store display and merchandising materials for Apple Retail and carrier locations, including oversized handset display props intended to promote the launch and attract customer attention.
As with many Apple retail display materials, such props were generally intended to be returned or destroyed following promotional use, contributing to their scarcity on the secondary market. Surviving examples are seldom encountered.
