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Pair of replica ‘space cans’ modeled after the experimental carbonated beverage dispensers developed by Coca-Cola and Pepsi for testing aboard the Space Shuttle Challenger during the STS-51-F mission in July 1985.
The Coca-Cola example, constructed of white plastic with red Coca-Cola graphics, measures approximately 5.75˝ in height and features a molded drinking assembly at the top with a capped dispensing nozzle. Printed text to the body: “Model of the Coca-Cola Space Can, Developed by the Coca-Cola Company, First flown on Space Shuttle Challenger, July 29, 1985, Manufactured for Space Gear and US Space Camp.”
The Pepsi example, constructed of metal with Pepsi-Cola graphics, measures approximately 6.75˝ tall and features a white plastic push-down dispensing top. The reverse bears the printed logo of the “Young Astronaut Program” above the slogan: “Pepsi-Cola Celebrates Our First Flight in Space, July 1985, One Giant Sip for Mankind.” In overall fine condition, with light handling wear and surface marks.
The ‘Space Cola Wars’ emerged in the mid-1980s when Coca-Cola and Pepsi engaged in a widely publicized competition to become the first soft drink consumed in space. Both companies collaborated with NASA to develop specialized dispensers capable of functioning in microgravity, resulting in the Carbonated Beverage Dispenser Evaluation payload flown aboard Challenger on STS-51-F in July 1985. Coca-Cola engineered a sophisticated fluid delivery system equipped with a Teflon and stainless-steel trigger mechanism designed to prevent accidental discharge, while Pepsi adapted a pressurized system based on aerosol-style technology. Although the astronauts ultimately judged the experiment unsuccessful due to issues involving refrigeration and the behavior of carbonation in zero gravity, the rivalry generated enormous publicity and became one of the more memorable corporate marketing campaigns associated with the Space Shuttle era.
The David Heshion Collection.
