Please ensure Javascript is enabled for purposes of website accessibility

Lot #7108
Jimi Hendrix and Led Zeppelin: 1969 Annual Northern California Folk-Rock Festival Poster (14˝ x 20.5˝)

Estimate: $300+

The 30 Minute Rule begins June 18 at 7:00 PM EDT. An Initial Bid Must Be Placed By June 18 at 6:00 PM EDT To Participate After 6:00 PM EDT

Server Time: 5/19/2026 12:28:42 PM EDT
Sell a Similar Item?
Refer Collections and Get Paid

Description

Original first printing color 14 x 20.5 concert poster for the 1969 Northern California Folk-Rock Festival, held at the Santa Clara County Fairgrounds from May 23–25, 1969. Designed by Linda Segul, the poster features an Art Nouveau–inspired image of three women above a listing of the main acts, including: The Jimi Hendrix Experience, Led Zeppelin, Jefferson Airplane, Chambers Brothers, Eric Burdon, Spirit, Canned Heat, Chuck Berry, Muddy Waters, Santana, and many more. In near mint condition.

Radio station KSJO reported that acts on the bill—Jimi Hendrix and Led Zeppelin, in particular—were not going to appear and were booked elsewhere. Some in the know said it was Peter Grant, Led Zeppelin's manager, who was behind the rumor, attempting to squeeze some more money from Bob Blodgett, the festival's promoter, for Led Zeppelin's performance. Grant's plan backfired, with the promoter retaliating and paying the Jimi Hendrix Experience $30,000—an unheard of amount of money at the time, and whose performance at the festival was spectacular.

Auction Info