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Lot #6112
Apple Patch (1978) Commissioned by Steve Jobs for West Coast Computer Fair

Early Apple promo merchandise, including a circa 1978 patch commissioned by Steve Jobs

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Estimate: $1000+
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Description

Early Apple promo merchandise, including a circa 1978 patch commissioned by Steve Jobs

Four circa 1978–1979 items featuring Apple Computer's iconic rainbow-striped logo, including: a 3˝ circular embroidered patch; a 6˝ embroidered patch in the shape of an apple; a 2.5˝ keychain featuring translucent stripes; and a 1.25˝ keychain with enameled stripes. In overall very fine condition.

Steve Jobs reportedly commissioned a local patch shop to create the small 3˝ patch in advance of the 1978 West Coast Computer Fair; it thus stands as one of the earliest pieces of Apple merchandising material.

Auction Info