Exceedingly rare original first printing color 15 x 20 concert poster for the Beatles at Leyton Super Baths on April 8, 1963, with the band's name printed in remarkable bright red day-glo ink within a black box. The poster reads: "Leyton Super Baths, Leyton, E.10, Monday, 8th April, The Fabulous Beatles, Bus Routes: 35, 38, 38A, 69, 249, 257, 234, 70, 170, 26, Nearest Underground Leyton (Central)." In fine condition, with light creasing and flattened intersecting folds.
This incredibly rare poster comes from the personal collection of Norman Jago, who assisted in creating and distributing it in 1963 to advertise the Beatles' first and only show at Leyton Super Baths; this is his only remaining example, in an exceptionally well-preserved state. We find no record of another ever being offered at auction.
By the spring of 1963, the Beatles were skyrocketing to fame across the United Kingdom. Their debut album, Please Please Me, had just hit the airwaves—soaring up the charts and transforming them from local favorites into national sensations. Though a major tour with Roy Orbison was already being planned, manager Brian Epstein held firm that the band honor their dance hall bookings. One such date, at Leyton Super Baths on April 8, 1963, drew a packed and electric crowd eager to witness Britain’s hottest new act in person. The raw excitement that night crackled with the first sparks of Beatlemania—an unstoppable cultural wave that was just beginning to roll.