Sold For $2,440
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Three circa 1987 color ‘Apple Corporate Identity Guidelines’ dual-sided posters made by Apple’s Creative Services team, each measuring 39˝ x 23.5˝ open and 8˝ x 11.75˝ when folded into its presentation booklet form. In poster form, one side is marked “Yes.” in the upper left corner above a printed letter from CEO John Sculley, and featuring the company’s various identity policies related to the Apple logo, Apple type, stationery, signage, packaging, and more. The other side contains 10 boxes, of which one is the back of the booklet, and the other nine show the Apple logo in ways that violate the company’s standard rules, with each box reading ‘No’ in a different language. In overall fine condition, with some light marks, edgewear, and creases.
From the Clement Mok Collection.
