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Scarce unsigned book: So Far: The First Ten Years of a Vision. First edition, first printing. Cupertino, California: Apple Computer (Conceived, Developed, and Produced by Apple Creative Services), 1987. Hardcover with dust jacket, 11.25 x 13.5, 152 pages. In very good to fine condition, with ripping to the dust jacket, and a somewhat musty odor.
Accompanying the book is a matching spiral-bound Apple Computer ‘Day by Day’ calendar for the years 1987 (starting on September) and 1988, which contains images and quotations from the book, So Far: The First Ten Years of a Vision; a bronze-tone keychain with Tom Hughes and John Casado’s famous Apple ‘Picasso’ logo; and an uncommon copy of ‘The Apple Boogie’ released in 1987 by Apple Computer, Inc., which contains eight songs: Side A - ‘Ripples,’ ‘Power to Be Your Best,’ ‘We’re So Excited,’ and ‘Blue Busters’; and Side B - ‘Apple II Forever,’ ‘Breaking Through,’ ‘Building the Future with You,’ and ‘Leading the Way.’ The most famous track is ‘Blue Busters,’ a parody of the Ghostbusters theme song, which was accompanied by a music video prepared for the company’s 1984 International Sales Meeting. The song targeted its major rival at the time, IBM, whose nickname is ‘Big Blue.’
