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Archive of over 60 Apple Creative Services materials and publications from the personal collection of Ron Fernandez, a former member of Apple’s Creative Services department and senior MacOS product manager for printing, type, and graphics. The archive highlights the myriad Apple projects and promotions that Fernandez worked on during his nine years at the company, with emphasis placed on the various campaigns and promotions he helped bring to fruition during the pivotal Macintosh era. The archive includes:
- collection of (13) promotional materials (booklets, brochures, etc.) for the Apple II line of computers, with focus on the launch of the Apple IIgs
- (6) booklets for the Mac OS QuickDraw GX
- (4) technical Mac booklets and brochures, a product specification sheet, and an ‘Everything Mac’ catalog
- (4) promotional booklets from Apple’s 1991 product campaign, related to the “Macintosh LC, IIsi, and LLci,” “Macintosh Quadra,” “Macintosh Classic, Classic II, and LC,” and “Macintosh PowerBook”
- (4) rare fold-out postcards created for the 1988 Aspen International Design Conference, and (2) die-cut ‘Sharpen your edge’ invitations for the event; the Aspen postcards were the first 4-color Linotype film output from PostScript files
- (3) Apple Desktop Publishing booklets from 1987, each with front text, “Recently, certain computer companies have learned a thing or two about desktop publishing”
- (3) Apple Desktop Publishing brochures from 1991
- (3) Apple logo presentation booklets and brochures from 1987, each with “No.” above an aqua Apple logo on the front cover
- (3) booklets for TrueType, the most common format for fonts on the classic Mac OS, macOS, and Microsoft Windows operating systems.
- (3) state and federal marketing booklets for the Macintosh, one of which is aimed at fire departments, and the other two are directed toward federal organizations
- (3) direct mail envelopes promoting the release of System 7 (Mac OS 7); a Mac OS 8 Installation Manual
- (2) booklets entitled “Blueprint for the Decade: An overview of Apple technology and strategies”
Also includes a 1990 Apple Macintosh calendar designed to showcase Mac 3D modeling capabilities; a 1989 Apple Desktop Media booklet; a 1989 brochure for the introduction of the Apple Developer Group; and a 1988 higher education booklet created by the Creative Services Education Market group. In overall fine condition. Accompanied by other period Apple ephemera such as pins, stickers, patches, and software, as well as several detailed typed descriptions from Fernandez explaining the various projects and publications.
