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Rare original sheet of letterhead paper for the Beatles company Apple Electronics Ltd., 8.25 x 10.75, which bears the company name, the Apple Corps. logo (in its earliest incarnation and that extends upward from the top edge), and the company’s 1967 address at “94 Baker Street, London, W. 1” before moving to Wigmore Street. The directors are listed along the bottom as Clive Epstein (Brian Epstein’s brother), Neil Aspinall, Pete Shotton (John Lennon’s school friend and former member of the Quarrymen), and Harry Pinsker. In fine condition, with some light edge creasing. Accompanied by a certificate of authenticity from Tracks. A rare surviving piece of Beatles ephemera related to the 'other' Apple electronics brand.
‘Magic’ Alex Mardas was given his own laboratory called Apple Electronics at 34 Boston Place in Westminster, London. In a TV promo for Apple Corps, which was included on the Beatles Anthology DVD, Mardas is shown wearing a white laboratory assistant's coat in Apple Electronics saying, ‘Hello, I'm Alexis, from Apple Electronics. I would like to say 'Hello' to all my brothers around the world, and to all the girls around the world, and to all the electronic people around the world. That is Apple Electronics.’ Mardas then turns and points back to a collection of two portable 2-track recorders in wooden boxes, a 2-track studio recording machine, voltage meters, a hi-fi amplifier, an oscilloscope, and a TV screen showing pulsating psychedelic balloon shapes. A mysterious fire at the laboratory prevented Mardas from presenting his inventions, but he later said: ‘I'm a rock gardener, and now I'm doing electronics. Maybe next year, I make films or poems. I have no formal training in any of these, but this is irrelevant.’
