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Original first printing color 14 x 20.5 concert poster for the 1969 Northern California Folk-Rock Festival, held at the Santa Clara County Fairgrounds from May 23–25, 1969. Designed by Linda Segul, the poster features an Art Nouveau–inspired image of three women above a listing of the main acts, including: The Jimi Hendrix Experience, Led Zeppelin, Jefferson Airplane, Chambers Brothers, Eric Burdon, Spirit, Canned Heat, Chuck Berry, Muddy Waters, Santana, and many more. Rolled and in very fine condition.
Radio station KSJO reported that acts on the bill—Jimi Hendrix and Led Zeppelin, in particular—were not going to appear and were booked elsewhere. Some in the know said it was Peter Grant, Led Zeppelin's manager, who was behind the rumor, attempting to squeeze some more money from Bob Blodgett, the festival's promoter, for Led Zeppelin's performance. Grant's plan backfired, with the promoter retaliating and paying the Jimi Hendrix Experience $30,000—an unheard of amount of money at the time, and whose performance at the festival was spectacular.
