Sold For $1,145
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Group lot of Apple Computer marketing materials for HyperCard, a software application and development kit for Apple Macintosh and Apple IIGS computers. Originally released in 1987 for $49.95, it was among the first successful hypermedia systems predating the World Wide Web. The lot includes:
- Disbound 20-page printed HyperCard report packet entitled “Marketing Plan for all Apple Markets,” prepared by Ken Rosen and Katie Povejsil of Apple’s Higher Education Marketing on June 23, 1987, which contains the marketing plan, strategies, budget, and timeline, as well as the product’s benefits, limitations, and messages to consumers. The packet, which describes HyperCard as “a personal toolkit for using, customizing or creating information,” includes supplementary packaging information and a chart of the introduction team.
- Double-sided 3.5˝ Apple Desktop Media floppy disk for ‘HyperCard 1.2.2.’
- Oversized color 11 x 17 promotional 10-page booklet for use of the HyperCard on a Macintosh SE.
- Group of seven 2 x 2 Hypercard pin-back buttons, each with a different design and text that either reads “Freedom to Associate” or Celebrate the Freedom to Associate.”
- Premiere issue of HyperAge: The Journal of HyperThinking from February-March, 1988, 56 pages, 8.25 x 10.75, with front cover image of Apple CEO John Sculley next to a Macintosh II computer with lead article text: “John Sculley Goes Hyper!” In overall fine condition.
From the Clement Mok Collection.
