Sold For $368
*Includes Buyers Premium
Group lot of early Macintosh marketing material from 1984, consisting of products, guides, and promotional items issued to both Apple dealers and employees, the majority of which bear the iconic Macintosh 'Picasso' logo, including:
- Owner’s startup bundle kit for an Apple Macintosh 128K personal computer, housed in its original 12 x 8.75 x 2 plastic presentation case, which contains: an introductory brochure; floppy disks for MacPaint, a ‘System Disk,’ and a ‘Guided Tour’; a user’s manuals for Macintosh; and a power cable.
- White-and-red ‘Picasso’ logo raglan t-shirt, size large, with the back reading: 1984 won’t be like ‘1984.’ Macintosh.”
- Original Macintosh three-ring binder for “Fiscal Year 1984, Business Plan, 11.5 x 11.5 x 3, containing all of the appropriate section tabs but sans any documentation.
- Macintosh Dealer Material folder, 9 x 12, containing Macintosh dealer and seller guides, a Macintosh envelope and sticker, an ‘Own a Mac Order Form,’ and a printed form letter to an “Apple Dealer.”
Also included: a group of three Macintosh dealer guides and Macintosh selling guides; three unused “Apple Macintosh” stickers; three unused replacement Macintosh disk labels for “MacWrite/MacPaint,” “A Guided Tour,” and “System Disk”; six “Guided Tour” cards; and a 2.75 x 3 Apple Computer “Macintosh, Team #1” employee name tag. In overall fine condition, with some toning to the kit case, some edgewear to guides, and scattered stains to the t-shirt.
From the Clement Mok Collection.