Huge 39 x 54 Italian poster for the newsreel film, Arrivano Beatles [The Coming of the Beatles]. Linen-backed to a slightly larger size than the poster, it exhibits a small amount of restoration along the fold lines. Rolled and in very good condition, with aforementioned backing, previous intersecting folds, a few scattered repaired marks and dings, and some mild toning. This extreme rarity is the Italian poster version of The Beatles Come to Town, an eight-minute color newsreel that captured the hysteria surrounding the Beatlemania craze that was sweeping Great Britain in 1963. Three songs from a November 20, 1963, concert in Manchester were excerpted, with typical pun-filled commentary from The Pathe News narrator. At the time, Pathe furnished certain theaters throughout the country with relevant news of the day in advance of previews and the feature film. The film was first seen in theatres on December 22, and when Beatlemania swept the world in 1964, Pathe licensed the film for distribution. United Artists assumed distribution rights, presumably to capitalize on the upcoming release of A Hard Day's Night in the summer of 1964. RRAuction COA.
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