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Two framed Wall Street Journal pages related to Apple Computer and Steve Jobs, each mounted and framed by his father, Paul Jobs, for display inside the famed 'Apple Garage' at the Los Altos family home. The first is a full-page Apple Computer advertisement from The Wall Street Journal, Wednesday, August 13, 1980, headed in bold: “When we invented the personal computer, we created a new kind of bicycle.” The advertisement features a central interview-style layout with Steve Jobs discussing the Apple II, with several portraits of Jobs and an image of him seated with an early Apple computer. The Apple Computer logo appears at the lower edge.
The second is a notable Apple-related congratulatory advertisement from The Wall Street Journal, Tuesday, May 27, 1986, headed: “Congratulations, Chiat/Day. Seriously.” The text congratulates the advertising agency Chiat/Day on seven years of work with Apple, referencing its role in building Apple’s marketing presence and the transition of the personal computer industry from its “builders” to its “caretakers.” The ad closes, “I can guarantee you: there is life after Apple. Thanks for the memories,” with a printed Steve Jobs facsimile signature below. When Apple parted ways with the agency in 1986, the decision was made under the leadership of then-CEO John Sculley, who opted to switch to the agency BBDO1. Steve Jobs, who had left Apple the previous year and collaborated closely with Lee Clow, the creative director at Chiat/Day, publicly criticized this move, suggesting it indicated a shift away from Apple’s innovative spirit. As such, his “Congratulations” letter to the agency was also an unsubtle parting shot at Apple.
Each is mounted and framed to an overall size of 17.5 x 25.5, with the earlier page detached and askew from its mount. An appealing pair of vintage Steve Jobs advertising pieces with significant familial provenance, connecting the early Apple II era with the celebrated Chiat/Day marketing partnership that helped define Apple’s public image.
Provenance: from the personal collection of John Chovanec, stepbrother of Steve Jobs.
