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Lot #4123
Apple Computer Collection of (11) Education, Business, and Technology Publications (1986-1990s)

Estimate: $200+

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Description

Collection of 11 publications, guides, manuals, and institutional outreach materials from Apple Computer dating from the mid-1980s through the early 1990s, documenting the company's efforts in education, business computing, retail development, user-group support, engineering, and emerging technologies. The collection includes:

- ‘Apple User Group Connection’ directory packet (September 1986).
- ‘The Macintosh Environmental Impact Report: The First Five Years’ booklet (1989).
- ‘Power Macintosh… the Business Macintosh’ Product and Exhibit Information Guide.
- ‘Newton Technology: An Overview of a New Technology from Apple’ booklet.
- ‘The Macintosh Office: Apple Introduces an Alternative to Business as Usual’ booklet.
- ‘Apple C.O.R. (Customer Oriented Retailing)' training manual.
- ‘Approaching the Special Education Market: A Guide for Apple Education Sales’ book.
- ‘Wheels for the Mind’ - Apple higher-education journal, Vol. 4, No. 2 (1988).
- ‘Apple Aerospace & Engineering Forum,’ Program of Events (May 25, 1989).
- ‘Intelligent Choices: Second Day—Introducing the Apple III’ presentation packet.
- Apple ‘Technology Planning Guide’ (1987), a substantial education-planning binder for implementing school and district computer programs.

In overall fine condition, with expected handling wear, creasing, and surface wear to covers. Together, these publications illustrate Apple's expansive outreach beyond consumer products, highlighting the company's investment in educational computing, professional and technical markets, dealer and retail training, user communities, and long-range technology adoption initiatives.

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