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Collection of 13 Apple corporate publications, reports, presentations, and internal communications documenting the company's sales, marketing, reseller, distribution, and organizational operations during the late 1980s and early 1990s. Contents include:
- Direction for the Nineties: Seven Speeches by John Sculley.
- “2nd Half 1993 Product Directions” presentation prepared for the CE/CIS Managers Meeting in Paris.
- “Macintosh vs. Windows” VHS videocassette, dated May 1991.
- 1988 “Operating Performance Report (Confidential)” prepared for Apple's U.S. Reseller Group.
- 1987 “Confidential Operating Performance Survey: Company Performance Report (of 1986 Results).”
- Confidential “Distribution Management Guidebook 1990” with accompanying dealer and distribution-management materials.
- Enterprise Markets Division organizational packet, dated September 9, 1992, outlining management structure, reporting relationships, and departmental responsibilities.
- Group of six internal AppleLink memoranda, 1991–1992, concerning organizational restructuring, human resources, reseller relations, sales strategy, distribution initiatives, and employee communications.
In overall fine condition, with expected handling wear.
