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Collection of original concept material for the ‘Apple Cafe,’ a planned cybercafe and predecessor to the Apple retail store, where customers could gather to eat, do business, and use Apple computers. The collection contains 13 color photographs, including three glossy 11 x 8.5 photos of early concept artwork, and a group of color 11 x 8.5 laserprint photographs, which contain images of the Apple Cafe logo (six pictograms orbiting around an uncommon globe-inspired Apple logo), and the various layouts of the Apple Cafe touchscreen that would allow customers to order food, set up a video conference, watch movies, and surf the internet. Three glossy photos are marked “1996 Apple Computer” in the lower right and feature detailed conceptual renderings of the cafe’s interior and exterior. In overall fine condition.
Not long before Steve Jobs returned to Apple in 1997, the company began working on a conceptual cybercafe where clientele could order food, watch movies, surf the web, play video games, and, of course, buy Apple products. The project was the ‘Apple Cafe’ and it was very nearly a done deal; Apple was far enough along in the design process that there was a website promoting the Apple Cafe, and planned openings in Paris, London, New York, Tokyo, and Sydney, but the stores never materialized. Although the logo doesn't resemble the clean, simple design of today’s Apple, the central idea — connecting with customers — inspired both the cafe and Apple's eventual line of retail stores.
