Legendary Silicon Valley marketing guru, known for his work with Apple, Intel, America Online, Compaq, Electronic Arts, Lotus, Microsoft, and numerous other high tech firms. A 1985 profile of McKenna in the Los Angeles Times said that 'McKenna is best known for taking the story of Apple Computer's founding in a Los Altos garage by two young entrepreneurs and weaving it into part of our national folklore.' Four DSs, each one page, 8.5 x 11, dated 1986 and 1989. McKenna consents to the release of his lectures, 'Establishing Market Share in a Worldwide Economy' and 'Who's Afraid of Big Blue?,' as part of Charles Mann's "educational series of audiotapes relating to computers entitled 'The Powersharing Series.'" The earlier releases are both signed at the conclusion in black ballpoint by McKenna, printing his name and writing the date below; the later documents are signed in black felt tip by McKenna. All are countersigned in ink by Mann, who sent two copies of each release to McKenna so that he could retain one for his own files; instead, McKenna returned all of them. In overall fine condition. Accompanied by one of McKenna's personal business cards.
From the Charles Mann Powersharing Collection.
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