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Lot #5020
Steve Jobs: Apple II (3) Early Ephemera Items

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Estimate: $400+
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Desirable set of three early ephemera pieces related to the release of the Apple II personal computer, which were obtained from the company's first official corporate office in Cupertino, California. The lot includes the following:

— a highly uncommon Apple Computer Inc. “Product Information” pamphlet from March 1977, three pages, 8.5 x 11, which contains ample information relative to the Apple-I and Apple-II computers, including descriptions and sections for video display, memory, software, and I/O (input/output), with the front and back featuring the company's address, “20863 Stevens Creek Blvd. B3-C, Cupertino, California 95014, (408) 996-1010.”

— an Apple Computer promotional brochure for the Apple II, three pages, 8.5 x 11, with front cover showing a red apple against a white background with upper and lower text: “Simplicity is the ultimate sophistication” and “Introducing Apple II, the personal computer.” The interior contains descriptions and images of the computer and its various components, abilities, and upgrades from the Apple-I. The back cover features a detailed technical overview and again lists the Cupertino corporate address.

— a printed template letter from Apple Computer Inc., one page, 8.5 x 11, circa late 1977, addressed to “Dear Apple II Owner,” which states that “The vote of confidence given us by your purchase of a machine has allowed us to grow out of our present 4,000 sq. ft. building and move into a new 20,000 sq. ft. building in mid-January. The new building is about 3 blocks away at 10260 Bandley Drive, Cupertino, CA 95014.” The letter continues by thanking the buyer for their patience and confirming the publication of a new hardware reference manual for the Apple II that contains sections geared towards “the first time computer user,” “the sophisticated hobbyist,” and “the hard core computerist.” In overall fine condition, with edgewear and slight adhesive residue to right side of template letter, and some marks and a bend to the brochure.

Accompanied by a letter of provenance from the original recipient, a high school classmate of Jobs' at Homestead High School in Cupertino, California, which reads, in part: “I accepted a job and moved to Chico in December of 1976. I came home to Los Altos several times in 1977, and always tried to connect with Steve. On one of those visits, I went over to his new office off Steven Creek Blvd. I picked up the Apple II materials that were around.”

Auction Info

  • Auction Title: Apple, Jobs, and Computer Hardware
  • Dates: #644 - Ended August 18, 2022