Signed book: Marketing the Moon: The Selling of the Apollo Lunar Program. Limited first edition, numbered 49/100. Cambridge, MA: The MIT Press, 2014. Hardcover with slipcase, 11.5 x 10, 130 pages. Signed on the colophon in black ink by Gene Cernan. Also signed by the book's authors, David Meerman Scott and Richard Jurek. In very fine condition. Includes the original cardboard box with matching edition number.
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