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Lot #253
Lee Iacocca

On Chrysler quality: "World-class products are built by American firms with American workers in American factories"

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Estimate: $200+
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Description

On Chrysler quality: "World-class products are built by American firms with American workers in American factories"

TLS, one page, 7.25 x 10.5, Chrysler Corporation letterhead, June 18, 1990. Letter about Chrysler's quality, in part: "At Chrysler, we have a new ad campaign which I hope you've seen. We call it 'Advantage: Chrysler,' and it's intended to convince people to get over their inferiority complex about American products. Many people think that products made in this country are automatically inferior and foreign products are automatically superior. We want to eliminate this misconception and show people that world-class products are built by American firms with American workers in American factories. The very positive response we've received to this campaign shows that the message is getting out." In fine condition. Accompanied by the original mailing envelope.

Auction Info

  • Auction Title: Fine Autographs and Artifacts
  • Dates: #602 - Ended February 10, 2021





This item is Pre-Certified by PSA/DNA
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