Lot #8228
1938 Gum, Inc. Horrors of War HIGH GRADE Complete Set of 240 with (41) PSA Graded Cards and the Original Box!

This lot has closed

Estimate: $15000+

The 30 Minute Rule begins February 21 at 9:00 PM. An Initial Bid Must Be Placed By February 21 at 8:00 PM To Participate After 8:00 PM


Offered is a very high grade complete set with the very rare original box, with each of these 240 cards coming from the original box. And this is not just any 1938 Horrors of War complete set with the original box, but this exact box with the cards was once owned by Warren Bowman, founder of Gum, Inc. and future founder and owner of Bowman Gum Company.

The 1938 Horrors of War set is one of the most famous non-sport card sets ever issued, depicting current events of three early battles, complete with gruesome detailed drawings of battlefield, blood, destruction and death. In addition, fascinating propaganda-type descriptions of these events were meant to capture the attention of the young boys this set was targeted. Yes, little boys paying hard-earned cash for the right to read about the ravages of war…all while chewing on a stick of bubble gum! Originally planned as a 240 card set, the rise of Adolf Hitler prompted the issuers to release another 48 cards, later in the conflict of World Events.

However, while these cards were issued in the customary unopened packs, this offered 'low number' set is what was issued in the original box sold in department stores. Measuring 20 x 10.75 inches, the 1938 Gum, Inc. "Horrors of War" display box is very rare, and very unique in that it was designed with an actual uncut sheet of 24 cards from the issue on the lid, with a bright red advertisement pasted in the middle. Under the lid has more "Horrors of War" descriptions, games which can be played with the cards and an introduction to card collecting...which is becoming a "national fad." The box is in very nice condition, likely one of the highest grade Horrors of War original boxes in the entire hobby. While there is some light edge wear and some staining, each of the four corners of the lid and bottom of the box is perfectly complete without any cracks, tears or splits. The box displays beautifully, is bright in appearance, and is in Excellent to Mint overall condition.

Gum, Inc.’s “Horrors of War” is arguably the single most important non-sport card set ever issued. We present the original 240 card set in high grade form, with 41 of these FRESH TO THE HOBBY cards graded by PSA. The balance of the cards have that factory fresh look, but some also have those factory fresh faults: a few miscut cards and some with light edge ridges. In addition, while all have original cuts, some cards were produced shorter than the standard with even several are oversized.

Includes: PSA Graded Cards (41 total) -

PSA NM-MT+ 8.5: 1 card, #29 (1 of 2 with ONLY 1 higher!).

PSA NM-MT 8: 18 cards w/#4, 12, 32, 38, 56, 123, 133, 134, 149, 150, 179, 180, 213, 217, 220, 226, 238 and 239.

PSA NM+ 7.5: 1 card, #40.

PSA NM 7: 16 cards w/#1 Marco Polo Bridge, 31, 70, 74, 87, 113, 120, 122, 167, 175, 176, 178, 218, 221, 222 and 237.

PSA EX-MT 6: 3 cards w/#41, 52 and 168.

PSA EX 5: 1 card, #201.

PSA GOOD+ 2.5: 1 card, #240 The Frightful Cost of War (appears NM-MT).

Total of 41 graded cards. With only the 41 graded cards entered into the PSA Set Registry, this group of 41 graded cards already is the 21st Current Finest "set" with an overall grade of 7.451, which is the 4th HIGHEST GPA with top bonuses!

As stated above, the balance of the set is in all original condition, with a portion of the cards having some factory fault issues. Balance grades an overall EX to NM, with some lesser due to a about a dozen with corner dings. Almost all cards have four sharp corners and a factory fresh appearance with bright colors, smooth edges and clean surfaces.

Auction Info

  • Auction Title: Sports
  • Dates: February 07 - February 21