Lot #7065
Andy Warhol 'You're In' Silver Coca-Cola Bottle With Holder

Rare 1967 'You're In' Coke bottle from Warhol's own collection
This lot has closed

Estimate: $20000+

Description

Rare 1967 'You're In' Coke bottle from Warhol's own collection

Rare found object sculpture by Warhol entitled 'You're In,' consisting of a glass Coca-Cola bottle spraypainted silver, initialed by Warhol in black ink on the stopper cap, "A. W." Includes the rare Coca-Cola metal bottle holder, with a Sotheby's Andy Warhol Collection label affixed inside. In very good condition, with overall scattered scratches and wear. Provenance: Sotheby's, The Andy Warhol Collection, April 23-May 3, 1988.

Warhol produced 'You're In' in 1967 in an edition of 100, filling Coke bottles with a cheap cologne called 'Silver Lining.' The project made its debut on a poster for an exhibition at the Museum of Merchandise, which advertised the bottles as being filled with toilet water and mischievously entitled 'You're In.' By suggesting that this Coke bottle was filled with urine, Warhol seemed to defame the product that all Americans shared—in his 1975 book The Philosophy of Andy Warhol, he famously mused: 'The President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.' As far as 'You're In' was concerned, Coca-Cola was not amused and ordered Warhol to cease and desist. This work encapsulates Warhol’s profound and unparalleled ability to both retain and destroy the commercial identity of the everyday object.

Auction Info

  • Auction Title: Remarkable Rarities
  • Dates: #509 - Ended October 26, 2017