Lot #254
Elvis Presley

The rarest of all Elvis promo posters, announcing the “red hot star” in 1956
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Estimate: $0+


The rarest of all Elvis promo posters, announcing the “red hot star” in 1956

RCA Records promotional poster announcing Elvis as “A red hot star is born on RCA Victor Records,” 10 x 14.25. Double matted and framed to an overall size of 19.75 x 24. In very good condition, with scattered creases and wrinkles, some mild toning and soiling, and slight paper loss to bottom edge. Exceedingly rare and historic is this promotional poster from March 1956 heralding Elvis Presley’s arrival at RCA Records. The release of his self-titled album on March 23, 1956, coincided with the appearance of these posters in record outlets and as a full-page ad in the March 31 issue of Billboard Magazine. A case can certainly be made for the last week of March 1956 as the pivotal, career-defining week in the life of Elvis Presley.

Besides the release of the aforementioned debut album, ‘Heartbreak Hotel’ entered the top ten on the Billboard Pop Singles chart, settling into the #1 spot the first week of April, where it stayed for eight weeks. Presley also solidified his management deal with Colonel Tom Parker and traveled to Los Angeles for his Hollywood screen test; both events that forever altered his future. This could very well be a unique opportunity to procure the rarest of all Elvis Presley promotional posters. Our consignor, a longtime, advanced Presley collector, has never encountered another of these historic posters.

RRAuction COA.

Auction Info

  • Auction Title: Modern Music
  • Dates: #382 - Ended January 26, 2012