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Lot #778
Marilyn Monroe

Capitalizing on her bit part in All About Eve, Marilyn pitches "Sortilege perfume"

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Estimate: $5000+
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Description

Capitalizing on her bit part in All About Eve, Marilyn pitches "Sortilege perfume"

Early DS, one page, 8.5 x 13.5, September 28, 1950. Twentieth-Century Fox Film Corporation advertising release, granting "LeGalion Perfume Co. and/or Steve Hannagan the non-exclusive right to utilize the name and likeness of Marilyn Monroe…in connection with its product Sortilege perfume, in the following manner: Newspapers, magazines, window and counter displays…The following credit shall appear…'See Marilyn Monroe in Darryl F. Zanuck's production All About Eve, a 20th Century-Fox Picture.'" Nicely signed at the conclusion in fountain pen by Monroe, and countersigned by executives from Fox and LeGalion. In very good to fine condition, with some light creasing, primarily to the top. Accompanied by a full letter of authenticity and grading from PSA/DNA, evaluating the autograph as "8."

Relatively unknown at the time, Marilyn Monroe was cast in the role of Miss Casswell in the 1950 film All About Eve. Monroe got the part after a lobbying campaign by her agent, despite Darryl Zanuck's initial antipathy and belief that she was better suited to comedy. The inexperienced Monroe was awestruck by the film's star, Bette Davis, and it took eleven takes to complete the scene in the theatre lobby; when Davis barked at her, Monroe left the set to vomit. The film received overwhelmingly positive reviews and was nominated for fourteen Academy Awards, winning six, including Best Picture. A desirable, early document that recognizes Marilyn's marketability even before her Hollywood prime.

Auction Info

  • Auction Title: Fine Autographs and Artifacts
  • Dates: #537 - Ended October 10, 2018




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